Notes from the field

Blog

What we learn while running delivery storefronts every day: how listings get ranked, what makes a hungry customer tap, and the small fixes that keep a page healthy.

All articles

Platforms

How to give an agency access to your delivery apps without sharing your password

An agency asks for your Talabat login. Stop. There is a safer way, and any serious partner will use it.

· 4 min read

Rankings · Platforms

How to get more orders on Talabat in Dubai

Orders on Talabat come from four steps: being seen, being opened, being ordered, being ordered again. Find the one that leaks, and fix it before you pay for anything.

· 6 min read

Rankings · Platforms

How to rank higher on Noon Food in the UAE

Noon Food customers often came to the noon app for something else. Here is how to show up in front of them, and how to make them order once they do.

· 5 min read

Rankings · Platforms

How Deliveroo ranks restaurants in Dubai

Deliveroo is one of the few apps that writes down how it ranks restaurants. Here is what it says, in plain words, and what you can do with it in Dubai.

· 5 min read

Platforms · Costs

Keeta vs Noon Food: commissions and growth for restaurants in the UAE

Two challengers to Talabat and Deliveroo. What they really take per order, where their customers come from, and how to decide if one is worth opening.

· 6 min read

Menu · Platforms

Using Foodics, Deliverect or GrubTech? Edit your menu in the right place

You fixed a dish name on the app. Two days later, the old version is back. If you use a POS connection, here is why, and how to stop it.

· 4 min read

Menu · Platforms

How to optimize your menu visibility on Talabat

A customer opened your Talabat page. Will they see the dishes that make you money? A practical guide to the menu itself, category by category.

· 5 min read

Promotions · Costs

The real cost of a 50% discount on delivery apps

A big discount brings orders back. Used the wrong way, it makes you lose money on every one. Here is the maths, in dirhams, and the right way to use it.

· 5 min read

Rankings · Platforms

How delivery apps decide who shows up first

Ranking on Talabat, Deliveroo, Noon Food and Keeta is not luck. Here are the signals these apps read, and the ones you can actually change this week.

· 3 min read

Photography · Menu

Menu photos that get the tap

A practical checklist to run before your next shoot, and a way to judge the photos already sitting on your storefront today.

· 3 min read

Menu · Search

Naming dishes so customers can find them

Customers search inside delivery apps using the words they speak at home. Your menu should answer in the same words, without turning into a keyword list.

· 3 min read

Storefront audit

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