Deliveroo UAE is now part of DoorDash: what changes for restaurants

Restaurant owners ask us the same question: "Deliveroo was bought by DoorDash. Do I need to change anything?"

Short answer: not yet in your contract, but the app is changing. Here is what is public, and how we read it.

What happened between DoorDash and Deliveroo?

DoorDash, the largest delivery company in the United States, completed its purchase of Deliveroo in October 2025. Deliveroo UAE announced it the same month.

At the time, Deliveroo described the group as about 7 million active customers, about 178,000 restaurant, grocery and retail partners and about 130,000 riders, across 9 markets, the UAE included. DoorDash itself works in more than 30 countries.

Tony Xu, co-founder and CEO of DoorDash, told customers that "the Deliveroo app and products you know and love aren't going anywhere." Miki Kuusi, co-founder of Wolt and head of DoorDash's international business, became CEO of Deliveroo. In a recent interview with Arabian Business, he described the UAE and Kuwait as important markets for the long term.

What has not changed for restaurants?

The press release announced intentions, not new terms. It did not mention any change to commissions, menus or payments.

So your Deliveroo contract, your Hub access and your payment cycle stay what they were, until Deliveroo tells you otherwise in writing. If someone tells you that "the rates are changing because of DoorDash", ask for the document.

What has changed in the Deliveroo app?

In June 2026, Deliveroo UAE launched Deliveroo Reservations in Dubai. Customers can see live table availability and book at hundreds of restaurants, directly in the Deliveroo app. More emirates are planned.

The feature runs on SevenRooms, a restaurant booking system that DoorDash also bought in 2025. Bookings, cancellations and availability sync in real time with SevenRooms, so staff do not update two systems. SevenRooms says the feature is included in its subscription, with no commission on bookings.

What it means for you. Deliveroo is no longer only a delivery app. A customer who discovers you on Deliveroo can now order tonight and book a table next week. For a restaurant with a dining room, the Deliveroo storefront becomes a shop window for both.

That raises the stakes on what the customer sees first:

• a cover image that shows the room or the signature dish, not a logo;
• dish photos that match what arrives at the table and at the door;
• a description that says where you are and what you are known for.

What should restaurants prepare now?

1. Check your storefront like a new customer. Open your Deliveroo page on a phone, from an address near your restaurant. Would you order? Would you book?
2. If you use SevenRooms, ask your account manager whether your venue is already bookable on Deliveroo.
3. Keep your menu identical across Deliveroo and your other apps where the dish is the same. Customers compare.
4. Watch for new tools. DoorDash said it wants to give merchants more tools to grow "both online and offline". When they arrive in the UAE, the restaurants with a clean storefront will be ready first.

How Deliveroo ranks restaurants has not changed with the purchase. We explain what moves your position in how to rank higher on Deliveroo in Dubai.

Where we come in

We manage Deliveroo storefronts for restaurants in Dubai and across the UAE, alongside Talabat, Keeta, Noon Food and Careem. We keep the menu, the images and the offers consistent, and we track what you keep per order on each app.

Send us your current storefront. Your score out of 100 lands in your inbox in minutes, with no upfront investment.

Sources: Deliveroo UAE press release on Zawya, completion of the DoorDash acquisition, October 2025; Arabian Business, interview with Miki Kuusi, November 2026; Gulf News and Khaleej Times, Deliveroo UAE launches in-app reservations powered by SevenRooms, June 2026; SevenRooms, Deliveroo Reservations product page (checked November 2026).